Redefining Fashion
Redefining Fashion
One Custom-Fit Dress at a Time
As a lover of fashion and someone deeply concerned about the environment, I’ve always been aware of the waste and inefficiency in the fashion industry. But it wasn’t until I experienced the frustration of shopping for myself and listened to countless stories from friends and family that I realized just how broken the standard size system truly is. This system not only negatively impacts our environment but also takes a toll on our self-esteem and mental well-being.
The Environmental Impact
The standard size system in fashion is a major contributor to environmental waste. Every year, millions of garments are returned because they don’t fit properly. These returns waste enormous amounts of energy and resources. The production, shipping, and handling of these ill-fitting clothes leave a significant carbon footprint. Let alone the dead inventory it caused. It's a cycle of waste that our planet can no longer afford.
The Psychological Impact
On a personal level, the psychological impact of the standard size system is equally troubling. 70% of people do not fit into the narrow confines of standard sizes, leading to stress, shame, and a negative body image. We’re constantly bombarded with the message that we need to change our bodies to fit into clothes, rather than having clothes made to fit our bodies. This widespread body shaming erodes self-confidence and creates unnecessary anxiety about our body shape and size.
A Determination to Make a Change
I knew there had to be a better way. That’s why I founded MY Knitever, with a mission to revolutionize the fashion industry using cutting-edge technology. By integrating smartphone body scans and 3D knitting, we create custom-fit dresses that celebrate every unique body shape. Our technology ensures that each dress is made specifically for you, reducing waste and promoting sustainability.
At MY Knitever, we believe that everyone deserves to feel confident and beautiful in their clothes. Our custom-fit dresses are not just about looking good—they're about feeling good and making a positive impact on the world. Join us in this movement to redefine fashion, protect our planet, and embrace the beauty of individuality.
Together, we can make fashion more inclusive, sustainable, and empowering. Welcome to the future of fashion. Welcome to MY Knitever.
