Our Story

MY Knitever: Better dress for us and nature

In the heart of the bustling fashion world, amidst the glamour and glitz, one visionary soul dared to dream differently. Meet Ying Yi, a physicist turned fashion entrepreneur, whose journey from Houston's Runway to the forefront of sustainable fashion is nothing short of inspiring.

Driven by a passion for innovation and a deep-seated desire to revolutionize the fashion industry, Ying embarked on a quest to address one of its biggest challenges: ill-fitting and sustainability. Witnessing firsthand the detrimental effects of the fashion industry on the environment, Ying knew that there had to be a better way.

Inspired by the potential for change, Ying founded MY Knitever, a brand that seamlessly blends cutting-edge technology with sustainable practices to create bespoke garments tailored to individual sizes and preferences. But her journey was far from easy.

As an outsider to the industry, Ying faced numerous obstacles, from convincing industry stalwarts like Shima Seiki to embracing her vision, to navigating the complex landscape of sustainable fashion. But fueled by determination and unwavering belief, she overcame every hurdle that stood in her way.

At the heart of MY Knitever lies Ying's unwavering commitment to integrity, transparency, and innovation. Each garment is meticulously crafted using advanced knitting technology, allowing for the reuse of yarn and the creation of a circular business model that minimizes waste and maximizes sustainability.

But MY Knitever is more than just a fashion brand; it's a movement—a testament to Ying's belief that fashion should empower, not exploit. Through her brand, Ying seeks to celebrate the uniqueness of each individual, empowering women to embrace their true selves and feel confident in their own skin.

From the outset, Ying envisioned MY Knitever as a leader and pioneer in sustainable fashion trends. And with each passing day, her vision becomes a reality. From early milestones like pivoting workflows and garment designs to building a team of passionate individuals dedicated to her cause, Ying's journey is a testament to the power of perseverance and innovation.

As MY Knitever continues to grow and evolve, Ying remains steadfast in her commitment to serving her customers and making a positive impact on the world. With a clear focus on customer satisfaction and a dedication to living consciously, Ying hopes to leave behind a legacy that inspires others to follow their dreams and make a difference.

So, to all the dreamers and visionaries out there, Ying's message is simple: stay foolish, stay positive, and never stop believing in the power of your dreams. With MY Knitever, the future of fashion is bright, sustainable, and empowering for women everywhere.

CEO & Founder
MY Knitever